"Avatar" Hits the Campaign Trail in Brazil
Thursday 18 March 2010
by: Juan Arias | El País (Spain)

Environmentalist Marina Silva. (Photo: msilvaonline)
Rio de Janeiro - The Green Party candidate for president of Brazil, environmentalist Marina Silva, is seeking the support of filmmaker James Cameron, winner of three Oscars for his film "Avatar," in her bid for the executive office. The two might have the opportunity to meet one another, along with former Vice President Al Gore and biodiversity expert Thomas Lovejoy, at the International Forum on Sustainability, which will be held in the city of Manaus, capital of the Brazilian state of Amazonas, on March 27.
In her campaign, Silva is making use of the Internet to engage in dialogue with voters, particularly Brazilian youth, who are generally most receptive to environmental issues. In a recent blog entry, "Avatar and the Invader's Syndrome," Silva discusses what she found to be the personal and national significance of the film. Silva, former environment minister to President Luiz Inácio Lula da Silva, compared the story of the Na'vi on Cameron's Pandora to her upbringing in Acre, Brazil. Silva grew up in the Amazon rainforest, harvesting latex rubber from trees.
"While watching 'Avatar,'" Silva writes on her Web site, "there was a moment in which I found myself reaching out and trying to touch the water that was gleaming on a glossy forest leaf, so fresh and beautiful. The Na'vi warrior was drinking from the leaf the same way I used to do as I walked through the forest where I grew up in Acre."
For Silva, "Avatar" symbolizes more than a confrontation between good and evil; it puts forth "an argument for beauty, for inventiveness, for the survival of ways of life that have the potential to shatter our contemporary hegemonic values ... that regard slavery and the destruction of nature and its inhabitants as normal."
Silva faces a long uphill climb in her David-vs.-Goliath battle for the presidency. She currently trails far behind [Sao Paulo state Governor Jose Serra] and Dilma Roussef, President Lula's current chief of staff and favored candidate.
In her likely meeting with Cameron, Silva, who was illiterate until the age of 14, would like to tell the director that, for her, the moment in the film that really had her in tears was when Hometree was destroyed. The fall of this great tree "gave rise to a spirit of revolt." Silva hopes that this spirit will inspire the youth to defend the planet and its rivers and forests. Silva believes that a passion to defend the environment is particularly vital in Brazil, a nation that possesses 25 percent of the world's potable water and some of the greatest biodiversity on the planet.
Translation: Ryan Croken.
Ryan Croken is a freelance writer and editor based in Chicago. His essays and book reviews have appeared in The Philadelphia Inquirer, Z Magazine and ReligionDispatches.org. He can be reached at ryan.croken@gmail.com.
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interesting to note that
Tue, 03/23/2010 - 11:33 — Anonymous (not verified)interesting to note that prominent indigenous figures in Latin America (first Evo Morales and now Lula) are embracing this film, which was criticized by several (mostly white western) intellectuals for portraying indigenous peoples in a problematic way. besieged minorities from china to palestine to bolivia are all finding the Na'vi metaphor very useful and appropriate.
avatar should have won best
Tue, 03/23/2010 - 13:06 — Anonymous (not verified)avatar should have won best picture. garcialorca10@yahooo.com
A pristine, gravity-fed
Tue, 03/23/2010 - 22:56 — Jade Queen (not verified)A pristine, gravity-fed water system in Portland is under debt-attack by the EPA and the consultants who wrote rules requiring crippling expenditures in a state with disastrous employment statistics. Some in the citizen groups fighting these expenditures feel like Na'vi. Risks to water quality from mercury U-V bulbs (rather than full-spectrum sunlight), from burying water in an area where there is much radon (radon gases off in open storage, but dissolves in closed storage), and danger from nitrogen compounds that aggregate in closed storage are among the risks from company/city plans mandated by an inscrutable EPA. We testify, but they roll the bulldozers anyway.
LetsByteCode
Sat, 03/26/2011 - 12:40 — Chaits (not verified)Thanks for sharing with us this informative article.....
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