Frontline Fronts for Corporations, Not the Public
Friday 16 April 2010
by: Margaret Flowers, t r u t h o u t | Op-Ed

(Image: Lance Page / t r u t h o u t; Adapted: miemo, Eddi 07)
It was with a sense of deja vu that I watched the latest Frontline documentary about health care. "Obama's Deal" endeavored to reveal the significant influence of health industry dollars on our political process. However, as in Frontline's "Sick Around America," the producers did a disservice by their failure to educate the public about the bigger picture of the health care situation in this nation and the range of possible solutions.
Curiously, just as it was in the health "debate," single-payer, improved Medicare for all was also excluded from the film. The major point of the influence of health industry dollars on the reform process that should have been mentioned is that these dollars were spent in order to restrict the debate and protect industry profits. The lucrative status quo would have been threatened if single payer had been openly discussed because a publicly financed national health program can provide high quality universal health care and control health care costs, something a private-insurance-based system cannot accomplish.
After watching this film, viewers would have no idea that single payer exists or know that there is a strong movement for it. Considering that there have been attempts to push for a national health program for more than 100 years in this nation and that, because of a strong grass-roots movement, single-payer legislation was nearly introduced on the floor of the House in November and was actually introduced on the floor of the Senate for the first time in this nation last December, the omission appears to be intentional.
Those of us in the single-payer movement are accustomed to being censored by the corporate media. The reason for our exclusion is known: Health insurance and pharmaceutical corporations advertise heavily on these airwaves and wield considerable power over the programming. This was described clearly by Fairness and Accuracy in Reporting's August 2009 piece titled "Single-Payer & Interlocking Directorates: The corporate ties between insurers and media companies," by Kate Murphy.
The producers at Frontline carefully cut single payer out of the film. When the host, Mr. Kirk, interviewed me for "Obama's Deal," we spoke extensively of the single-payer movement and my arrest with other single-payer advocates in the Senate Finance Committee last May.
However, our action in Senate Finance was then misidentified as "those on the left" who led a "counterattack" because of "liberal outrage" at being excluded. This occurred despite an email exchange following the release of the preview in which I specifically requested that the producers identify that we are a nonpartisan group fighting for single payer: a health reform model based on evidence of what is effective here and abroad and on health policy principles. This mischaracterization unfortunately mirrors the way in which the health industry has portrayed the single-payer movement (verified by Wendell Potter, a former Cigna executive).
"Obama's Deal" contained a segment on those who oppose health reform, but nowhere were single-payer advocates given a chance to explain their proposal or motivations. Neither was it noted that the hatred and fear seen at the summer town halls and that factored into the election of Massachusetts Sen. Scott Brown were assisted by the stealth organizing efforts of ultra-conservative Dick Armey of FreedomWorks and others.
We have the resources in this nation to achieve the same high quality health outcomes and health security that exist in other advanced nations. One reason for our failure is the intentional misinformation and omission of information in corporate media. Our public media does a disservice by leaving out the full picture of our broken political process, its effect on the health and economic well-being of our people and the truth of what we can achieve.

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Comments
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Frontline producers have the
Fri, 04/16/2010 - 09:25 — Layne Winklebleck (not verified)Frontline producers have the advantage of the patina of trust created by the Newshour, Bill Moyers and others. However, they lost journalistic honor for me several years ago with a report on the adult video industry. I happen to know a lot about that industry. Frontline seemed perfectly willing to distort and selectively edit in order to pander to public stereotypes and preconceptions. When it comes to areas of reporting that I don't know so much about I don't trust the show and I don't watch it.
Anyone still think that PBS
Fri, 04/16/2010 - 09:53 — basta (not verified)Anyone still think that PBS and the NYT are bastions of left-wing radicalism?
anyone still think that PBS
Fri, 04/16/2010 - 10:22 — Anonymous (not verified)anyone still think that PBS and NYT actually care about analysis and information as opposed to supporting the prevailing view of the powers that be?
I just listened to that
Fri, 04/16/2010 - 10:41 — Christine (not verified)I just listened to that episode (podcast of the show). It does talk [a bit] about the public option. I agree that those pushing for single-payer were kind of shoved off as just left-wing protests. But the focus of the doc was on Obama and Congress, and - to me - did a good job of showing how this bill became a serious of ridiculous compromises, in which single-payer was one of its many casualties.
I was very disappointed by
Fri, 04/16/2010 - 10:42 — Anonymous (not verified)I was very disappointed by this show, too, as a single payer supporter. Notice that there was NO discussion of how progressives in the House, including John Conyers, HR 676 co-author with Kucinich, were pressured into accepting the legislation, how virtually Senators got behind Bernie Sander's attempt to introduce a Senate version of HR 676, and how outraged the public became watching our representatives getting mowed over one by one, until finallly, Dennis Kucinich, too, was compelled to step behind the bill. 2000 pages that no one understood, and a 30 page piece of legislation that could have simply opened up Medicare. Frontline ignored all of it. The sensationalistic music was ridiculous, it was also a very sexist documentary because it omitted all kinds of women from the story, completely ignored the abortion issue, and was a sort of simple-minded ode to Rahm Emanuel. Garbage documentary making, obviously thrown together in a rush for P.R.
It's about time that people
Fri, 04/16/2010 - 10:52 — K.G. Smith (not verified)It's about time that people woke up to the fact that PBS has been co-opted by the right wing noise machine. More and more "regressive" messages are being sold on "noncommercial" public television and radio. PBS is now playing the "fair and balanced" game of presenting both the truth and a countervailing lie as equal just as in the rest of the media. And this has actually been going on for sometime which is part of how G.W. Bush was able to lie us into war in Iraq.
There are still progressive voices on PBS such as "Independent Lens," but the Bush 41 Administration's campaign to skew PBS to the hard right is becoming more and more evident.
And has anyone noticed the "non"commercials on PBS children's programing? I happened upon one ad for a resort depicting a child cavorting in the surf. I find it despicable to market to children under the guise of noncommercial television, but I'm certain that we can look forward to more and more of the same.
I'd hoped that the Obama Administration would would turn the tide of the commercialization and propagandizing of PBS, but since he won't support his nominees even when he has the chance, it seems unlikely.
Thanks again Dr. Flowers for
Fri, 04/16/2010 - 11:23 — Anonymous (not verified)Thanks again Dr. Flowers for shining a bright light on Frontline. They are yet another soft propaganda outlet for the status quo in the US, there can be no doubt. We must not confuse the regular terse language of criticism aired on this program with anything that matters. It's too little, too late. If it's so damn up-front, why didn't Frontline do a show or two over the year the legislation was being kicked around, instead of a eulogy for the death of representative gov't. To everyone reading this: please contribute to the single-payer, Medicare for All movement that is growing in this country.
It's not just Frontline,
Fri, 04/16/2010 - 12:55 — Anonymous (not verified)It's not just Frontline, it's ALL of PBS.
All of the self congratulatory PBS programming
is a corporate sham.
The Noooz Hour begins and ends with an
advert homily from Chevron.
The Nooz hour idea of a panel on
financial reform is
a Reuters writer and an AEI person as
"interpreters" of financial nooz.
Nova has been a complete fraud since
November, 1980. They still do shows like
"secrets of the FBI crime lab" and call that
"science".
Frontline's announcer Will Lyman now
does voice work for BMW.
On PBS there is a reserved big block of time
for every sort of fascist agenda
(McLaughlin, formerly Buckley,
The Smith Richardson crowd, the Olin crowd
etc. etc) But hardly any real journalism at
all. What does that blue screen mean?
The one with the orwellian newspeak phrase:
"CPB, a private company funded by the American people"?? PBS: pure b.s.
"KG Smith wrote: "It's about
Fri, 04/16/2010 - 13:09 — Anonymous (not verified)"KG Smith wrote: "It's about time that people woke up to the fact that PBS has been co-opted by the right wing noise machine. More and more "regressive" messages are being sold on "noncommercial" public television and radio. PBS is now playing the "fair and balanced" game of presenting both the truth and a countervailing lie as equal just as in the rest of the media. And this has actually been going on for sometime which is part of how G.W. Bush was able to lie us into war in Iraq."
I couldn't agree more!
One piece of information
Fri, 04/16/2010 - 13:35 — whaler (not verified)One piece of information from this crappy media production that I appreciated was its focus on Karen Ignani's role in pushing for mandates. (Though I think they were also trying to deflect responsibility from Obama.) That is, make no mistake, the mandates were demanded by the industry if the "reform" was to go through. As discussed by Wendell Potter in his (also too) brief appearance.
Even from the p.o.v. of those supporting the bill, so that some people can more easily obtain health care, it was outrageous that they completely omitted Nancy Pelosi (except for this dumb moment they wasted our time with), not to mention, abortion (duh), and Katheleen Sebelius, Secretary of Health.
Although I have to say, KS, has truly been absent, throughout this long effort. Purely a figurehead, it seems, for the administration to drag out and stand there silently by Obama's side at key moments. I guess for her Nordic "slim" "sophisticated" look.
When she did open her mouth for one moment in this whole journey, she said something absurd.
And of course, was quoted at another point stated bluntly what this has all been about for our elected officials. "To keep them in business."
Nancy Pelosi though has been extremely involved, and so have some other key female members of Congress.
Just sayin', it's amazing, that they completely wrote out women, in this day and age of video production. It was such a stupid piece of journalism.
I did not see this episode
Fri, 04/16/2010 - 15:37 — Mary (not verified)I did not see this episode in question and I agree with many of the comments here about PBS being more than a bit soft the corporations that are able to game the system for themselves at the expense of the rest of us - especially The News Hour.
However, Frontline, in my view, remains one of the few TV news magazines that DOES shine a bright light on the inequities and corruptions in our country and government. Also, Frontline already covered the benefits of a single payer system when they profiled several health care systems that were either single payer or had strong government regulation in the rest of the Western World. I don't remember the title, but it aired within the last six-nine months. I would recommend going the archives and checking it out.
It is getting harder to
Fri, 04/16/2010 - 18:05 — Anonymous (not verified)It is getting harder to believe that PBS is "viewer supported" as they claim since there are so many 10 second spots that they do from oil companies and other industries, which probably pay them well, so that they can obscure the truth. In my city, almost every single night they cut in on shows to petition for more money and even though they still do a bit more journalistic work, which is non-existent in the other stations, they are getting disappointing to watch.
Who produces most of the PBS
Fri, 04/16/2010 - 19:37 — Anonymous (not verified)Who produces most of the PBS "stuff"?
Answer: WNET (NYC), WGBH(BOSTON),
KQED(SF). The supposed "liberal" bastions
are at the center of the corporatist party line.
Look into the history of those stations,
I suspect you will find a common late 1950s
CIA thread. Did "Cap" Weinberger not have a talk show on KQED at the outset?
When the CIA was seeding San Francisco with
germs to test bio-war, maybe they were
seeding "public" broadcasting too.
At the meeting called by the
Sat, 04/17/2010 - 01:00 — Anonymous (not verified)At the meeting called by the President the day before the Massachusetts Senatorial election, Nancy Pelosi was shown as pessimistic about getting the Senate bill through the House. It did not show, however, how later, as the President was considering watering down the bill, Pelosi insisted that they go for the Senate Bill as is and fight for it, opposing a weaker bill. We can thank her for her vigorous efforts, superb political skills and faith that they would pull it off. We got a health care bill passed that, while lacking some important tough aspects, will still provide care for 32 million uninsured Americans and prevent some of the serious abuses by insurance companies.
the topic was Obama's
Sat, 04/17/2010 - 06:26 — Anonymous (not verified)the topic was Obama's deal
the program showed that he traded away everything in the beginning to get a deal so he could brag about getting a deal
i bet a lot of people knew nothing about it and more still have no clue
the show was not about health care -- it was about crooked politicians
maybe that's why we didn't hear from Kucinich
"the topic was Obama's Sat,
Sat, 04/17/2010 - 08:36 — K.G. Smith (not verified)"the topic was Obama's
Sat, 04/17/2010 - 11:26 — Anonymous (not verified)
the topic was Obama's deal
the program showed that he traded away everything in the beginning to get a deal so he could brag about getting a deal
i bet a lot of people knew nothing about it and more still have no clue
the show was not about health care -- it was about crooked politicians . . ."
Yes, the topic was Obama's deal, but I couldn't stop my blood boiling when Karen Ignani stated that the insurance industry would have to raise costs based on information from their accountants and actuaries. There was no mention by Frontline about the enormous profits enjoyed by the health insurance industry. From Ignani's comment a poorly informed person might assume that the health insurance industry was barely breaking even. Leaving Ignani's statement unchallenged made her comment sound reasonable. And this is just one instance where a voice-over narrative would have illustrated how crooked the whole "deal" was.
The tone of the program left me feeling that Frontline was in perfect sympathy with the players in health reform. Health reform" illustrates how the language has changed from "health care reform" to "health reform" when in fact it is just feeble health insurance industry regulation in large part.
I have long wondered what is
Sat, 04/17/2010 - 09:58 — Anonymous (not verified)I have long wondered what is up with all the coprorate sponosrs (Great Grains is really Sara Lee ) but they are probably losing huge amounts of money. I think the reporting on the NewsHour has gotten more substantive. I appreciate the investigative reporting that is happening and PBS 's attempts to balance breaking news with what might be considered "unsexy" socio-political topics.
The telling thing for me is that they are ending NOW and Bill Moyers Journal. As a viewer I would like to know how and why this has come to pass. Our forces for truth and transparency are disappearing.
I highly recommend watching
Sat, 04/17/2010 - 15:59 — RoughAcres (not verified)I highly recommend watching c-span.
You can hear/watch and decide for yourself.
Although I think Frontline
Sat, 04/17/2010 - 16:31 — Brian (not verified)Although I think Frontline is still the best investigative news programs, the article and comments make many valid points. Frontline seems to be trapped in the Washington perspective. Still, the show was much better than anything you'll ever see on the big 3 networks. It gave some valuable insights into the process. It's just too bad it left so many important parts out, especially single payer and how it was systematically excluded by the centrist Democrats.
PBS on the whole has shifted significantly to the right over the past couple of decades. It did seem to coincide with the adoption of corporate sponsors. I remember how the News Hour actively promoted the invasion of Iraq, just like every other national TV news show, but not quite as blatantly. That is when I stopped watching.
NPR is also headed in this direction. On the day the news came out that ACORN had folded, they were still reporting that the right-wing fraud who helped cause it had gone into their offices dressed as a pimp. This was after at least two investigations and several reports on places like Rachel Maddow exposed that the tapes had been heavily doctored. It's absolutely sickening they would continue to spread right-wing propaganda like this!
It seems there is nothing left on TV where you can find the truth except Rachel Maddow and Keith Olbermann and sometimes John Stewart. We have to rely on places like Truthout on the web now.
There is a bill passed, and
Sun, 04/18/2010 - 00:19 — Anonymous (not verified)There is a bill passed, and Rahm Emanuel is still in the White House. Perhaps another generation will see "reform." Not this one.
Frontline puts out some good
Wed, 04/21/2010 - 10:11 — Anonymous (not verified)Frontline puts out some good stuff, but it has gone down hill since covertly taken over by the millionaire rich kids of the right-wing New York Times.